The ultimate compliment for a designer is the cover of American Vogue.     If "Anna" likes you, you are "in".    Atleast in fashion circles.  For a "non advertiser" like Rodarte to get the front cover worn by the lovely Rachel Weisz is a big deal.    Most don't know but cover credits (both makeup and clothing) and back cover credits are big business, they are sold and brokered by advertising reps at major magazines. 
If you buy ad space you are quaranteed "editorial" coverage.   Chances are, the cover will feature Chanel, Kors, Armani etc because those companies bought 5-8 pages of advertising in the current issue, not because they are great or fabu.    She's also wearing those insane bondage Louboutins which is a nice juxtaposition to the sassy shot.    This is a nice change, seeing a small boutique company that does not advertise featured on the cover. Beautifully shot by the amazing CRAIG MCDEAN in the East VIllage nonetheless.    ITs hot.

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