The Boneyards launch party was Friday night in LA.   The clothing and stores collaboration launched June 21.   Punk rock music, smoke machines, hot dog stands and carnival prizes accompanied the launch to showcase the sneakers.     The exhibition-installation upped the ante for product launch parties.    Much of the inspiration for the installation came from 80's NYC art legend and underground conceptual sculpturer Cady Noland.   (more about Cady later)    In New York, Kids were waiting in line overnight to see the new line.   A mixture of biker, flannel, motorcycle high and low art, tattoos and San Pedro chic .    I am proud to say I worked on some of the images in the Boneyards newspaper launch.    Location images were shot by art director Rob Abeyta, then converted to analog slides that I projected over the models like tattoo artist, John Hall.    Pretty cool.   Here are some pics.    Official Boneyards site

Danielle Decker and Undefeated's Jupiter, FUCT's Erik Brunetti and myself, Rob and Christina Abeyta with daughter Engracia, a carnival worker from the launch and Skate photographer and Tokyo pal Rip Zinger.

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