In London it is very hard to find a party that is so laid back.  With DJ Nikki on the turntables and Wale pleasing the crowd this shindig was the place to be you.  The Japanese kids got their groove on and the rest of us looked fab.  I night well spent, even though it took most an hour to find this hole in the wall called Naked Beach.

If you watch music videos today most performers have a personal style and one of the most popular props for an artist is a baseball cap. Most likely designed by the people at New Era. Now New Era enters the sportswear market.

When talking to the PR and Marketing executive for New Era Europe, Lynsey says the American market; the British market and the French markets are totally different. Yankees and Brit's are more similar it's all about he "Bling" and matching your hat to your kicks. While in France, it's all about your personality hip hopers, skaters to Techtonique dancers wear New Era.

So the Wad offices with the Wad team were the perfect place for the French launch!