The truth about the hundreds:
- it looks a lot bigger on the blog than it does in real life.

The power of blogs is the ability to create your own hype. You can make something seem so big, so happening, so legit just by taking the right photo, at the right time, posting it, and then talking about it. You can create your image, a certain lifestyle through being selective of certain content. You chose how the people who read your blog see you.

Even though I bet the hundreds are just as successful in the independent label world as they describe themselves through images, interviews, and product i just had to laugh because I literally thought that THE HUNDREDS was HUGE. Like, physically big.

By seeing the shop for the first time I was able to realize what Bobbyhundreds talks about when referring to THE HUNDREDS as something one-of-a-kind because being no bigger than a Manhattan studio apartment, and blogging daily it sparked the Alife, Diamond, and other plethora of shops to open posts that didn't exist in the Fairfax / Melrose neighborhood before THE HUNDREDS. Word got out, something was going on in East LA.....

TH are relevant to the blogculture because their blog is crucial to their brand's development. Showing the lifestyle everyday. Showing their world play by play. Their blog is just as strong as the product and is just as important to who they are. It is the whole picture- with the blog included. To date, I don't know of any other brand like them.

Thus proving, no space is too small, no hype is too large. THE HUNDREDS IS (kind of) HUGE. Or, however huge they want to be. 

Now on Fairfax, Canter's holds its own on the block.  According to my waiter, they are hustling to stay strong. Not only the gas breaks the bank around there.  The bread, the milk, the yeast...its all adding up and my menu proved it.  When my grandmother used to go there she would pay $3 for a sandwich and a cup of coffee cost a dime.  Now that same sandwich costs $11. (??!!). Things change and time is the best testament.  A place like Canter's is the best way to follow the times.  Seriously, I love watching the local scene like that.  No matter what is going on in the economy it is the mom-n-pop delis, grocery stores, restaurants, laundry mats..... they reflect the times we are living in.  Not the McDonalds, not the Taco Bells.  The entrepreneur always has to flex the most to stay on top.

Canter's, I ain't mad at you for the $11 pastrami sandwich. Just keep it tasty.......

Jeff Koons is laughing at us.  Or at least I'd like to think he is. 

In an attempt to bring to life his fascination with everyday objects, much like what Marcel Duchamp did with his ready mades, Koons has taken something so insignificant like a balloon dog and blown it up 500 times its normal size and created such a hoopla around it that Whitewall junkies don't know what do with themselves.  I'd like to call his art highly significant in the sense that it comments on something highly philosophical and profound. Like truth, life, death, or happiness. Only it is highly significant for reasons all the opposite, because yet it is another example of how the "art world" creates art. Koons- by perching his shiny toys on the roof and having old women, hipsters, and tourists from Middle American swooning over his creations has generated such an aura of awe around something that he probably got inspired to create while passing by a parade. Here I am now, reading into him, and trying to dissect him and trying to place all these pieces together about him that seem kind of random.

Genius. 

Jeff Koons, you win.