Woman like man's clothes, woman buys man's clothes.
Man likes soft comfortable fabrics, Stefano designs man's clothes in soft comfortable fabrics.

The formula has always been there it just needed to come to life.  There are still a lot questions unanswered about this new sub collection.  Like, where is it going to be merchandised? How is it going to be marketed?  What is the price point? And we all know women love to dress a bit like the men but do the men really like to dress a bit like the women? Stefano has confessed many a time that designing for men is easy, but it is designing for a woman that is always a constant challenge. The solution? Transgender dressing. The result? Gold.