The truth about the hundreds:
- it looks a lot bigger on the blog than it does in real life.

The power of blogs is the ability to create your own hype. You can make something seem so big, so happening, so legit just by taking the right photo, at the right time, posting it, and then talking about it. You can create your image, a certain lifestyle through being selective of certain content. You chose how the people who read your blog see you.

Even though I bet the hundreds are just as successful in the independent label world as they describe themselves through images, interviews, and product i just had to laugh because I literally thought that THE HUNDREDS was HUGE. Like, physically big.

By seeing the shop for the first time I was able to realize what Bobbyhundreds talks about when referring to THE HUNDREDS as something one-of-a-kind because being no bigger than a Manhattan studio apartment, and blogging daily it sparked the Alife, Diamond, and other plethora of shops to open posts that didn't exist in the Fairfax / Melrose neighborhood before THE HUNDREDS. Word got out, something was going on in East LA.....

TH are relevant to the blogculture because their blog is crucial to their brand's development. Showing the lifestyle everyday. Showing their world play by play. Their blog is just as strong as the product and is just as important to who they are. It is the whole picture- with the blog included. To date, I don't know of any other brand like them.

Thus proving, no space is too small, no hype is too large. THE HUNDREDS IS (kind of) HUGE. Or, however huge they want to be. 

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